GEARTRADE / IN THE NEWS
Below is a list of articles that mention and include Geartrade. UnNew Outdoor is the future and were honored every time we are asked to shout about it. For interviews and media requests please contact pr@palemorning.com for logos and media assets please contact Finola at fmcdonald@geartrade.com
Utah Business - March 12, 2024
Trade for the New Model: AI
Paddling Life - Feb 5, 2024
Used Gear Is Good Gear: Gear Trade Ups Its Game in Paddlesports
InsideOutdoor - Jan 31, 2024
Geartrade Adds Tuning Option for Equipment
The Daily - Jan 30, 2024
Geartrade Unveils Tuning Option for All Hardgoods
WildSnow - January 3, 2024
How and Where To Sell Your Old Gear
KUER - December, 26, 2023
A Second-Hand Market Feature As Holiday Returns Boom
5280 Magazine - Dec 1, 2023
Best of the Mountain West
Utah Business - Oct 24, 2023
SLC’s Geartrade unveils turnkey resale service to boost circularity, and sustainability for ski and snowboard brands
The Rock Fight Podcast - August 9, 2023
Outdoor Brands Make Too Much Stuff
Listen to Geartrade owner and president Aaron Provine discuss Resale and the Outdoor Industry with Colin True of the Rock Fight podcast. Available on Apple Podcasts, Spotify, and at Rockfight.co
Outdoor Retailer's The Daily - July 26, 2023
How Geartrade Uses AI to Cut Costs, Reduce Employee Burnout
Aaron Provine, president of Geatrade, discusses how the company designed its AI tool, how it’s saving the business money, and more.
Outdoor Sportswire- July 27, 2023
Geartrade launches proprietary A.I. system
Since the system launched in January 2023, processing time has dropped 64%, and is projected to drop even more this fall as Geartrade staff continues to gain proficiency.
Utah Business (July 28, 2023)
Geartrade launches proprietary A.I. system, building on experiential data from more than 1 million pieces of used gear sold - Utah Business
Six months after launching a proprietary A.I. system building on experiential data from more than 1 million pieces of used gear listed in the company’s 20-year history, Geartrade has seen employee quality of work rise as processing times have plummeted.
Inside Outdoor Magazine (July 28, 2023)
Geartrade Learns from AI with Data on Sold Used Gear - Inside Outdoor Magazine
Six months after launching a proprietary artificial intelligence (AI) system building on data from more than 1 million pieces of used gear listed in the company’s 20-year history, Geartrade recognizes a rise in employees’ quality of work as processing times have plummeted.
Outside (June 1st, 2023)
I Have a $400 Jacket I No Longer Wear. What Should I Do with It?
“As consumers, there are a lot of things about how our gear is made that we don’t have control over,” says Aaron Provine, president of Geartrade, an online outdoor gear consignment company. “Aside from learning about how and where our gear is made and voting with our wallets, we have no say about the resources and energy that goes into a product. But if we extend the life of the items we buy and choose used over new, we can, over time, reduce the amount of products being produced and have a significant impact on the overall emissions of our outdoor gear.”
Singletracks ( May 31, 2023)
GearTrade Wants to Help Consumers Take Advantage of the Outdoor Gear Glut
The unfortunate reality of outdoor manufacturing, he says, is “consumers in general want high quality but low price and in order for a manufacturer to make an item at a low price, you have to hit certain minimums. Which oftentimes requires manufacturers to build more than there is demand for an item, which means naturally in the system there’s just overproduction.”
Outdoor Sportswire (Jan 16, 2023)
Geartrade wins 2023 Outdoor Retailer Innovation Award for national ‘re-commerce’ consignment service
“The winners of the fifth annual award were announced in a ceremony on the second night of Outdoor Retailer Snow Show on Wednesday, January 11, 2023, in Salt Lake City, Utah. An independent judging panel also selected 14 product and service winners for their overall innovation and achievement in outdoor product and program development.”
Inside Outdoors Magazine (Jan 12, 2023)
Independent Retailers Ride Wave of Second-Hand Outdoor Boom
“Traditional retail is being challenged because it’s doing business the same way it always has. But the ‘UnNew’ marketplace is rising in prominence because it’s directly responding to what consumers want. This embrace of secondhand market is a huge evolution for the outdoor industry, as it’s the key to what sustainable retail is going to look like.”
Wall St. Journal (Jan 6, 2023)
Offended by Sky-High Ski Gear Prices? Explore the Booming Secondhand Market
“Our first big bump was Covid,” said Aaron Provine, president of GearTrade.com, an online gear marketplace and who says some of his biggest markets are in urban areas of California and New York, plus Washington D.C. “The growth really surprised us,” he said.”We were wildly unprepared for the demand at first.”
The New York Times (Dec 13, 2022)
Cheap Meets Eco-Chic on the Ski Slopes
“Outdoor items are expensive, and they last a long time,” said Aaron Provine, the president of Geartrade, an e-commerce reseller of outdoor gear based in Salt Lake City. Geartrade listings are up 72 percent year-to-date over 2021 — which was itself a record-breaking year — and sales are up 50 percent during the same time period.
Outside Business Journal (Oct 28, 2022)
Geartrade’s ‘UnNew November’ Offers Big Deals on Winter Gear
“The growing appeal of used outdoor gear has definitely hit a new stage. We’ve moved past the early adopters and thrift-store crowd, and are starting to draw increasing numbers of traditional, mainstream gear buyers. That’s a significant step forward in sustainable thinking.”
Colorado Sun (Oct. 1, 2022)
Gear merchants find untapped promise — and profit — in secondhand stuff
“This is a really interesting point for this market. We have the economic tailwinds, but at the same time, there is a shifting overall consumer perception of used gear and consumer behavior that is unfolding right now. People want to limit their impacts. They want sustainability. And that is leading more people than ever before into the secondhand market.”
SGB Media (Aug 17, 2022)
Geartade Receives Climate Neutral Certification For Second Year
“These are small but important steps in the right direction for Geartrade, as well as all the other companies who have prioritized a climate-neutral business model. That said, we are fully aware that there’s still a lot of work to be done in terms of lowering the overall carbon footprint of our business, our community and our industry.”
Outdoor Sportswire (July 13, 2022)
Geartrade donates $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups
“By ensuring all people have access to the care and resources they need to make informed decisions about their bodies, protecting and expanding voting rights to ensure everyone is represented in our democracy, inspiring and building a community of confident leaders, and helping more women and girls feel like they belong in the outdoors, we believe these organizations embody the change and opportunity that makes us proud to call America home.”
SKI (June 30, 2022)
“This Online Marketplace Takes the Hassle Out of Buying and Selling Used Gear”
“If people aren’t flocking to used gear for environmental reasons, they’re interested in it for financial reasons. Buying used can decrease the barrier to entry to an expensive sport (skiing, that’s you). “If you go out and buy new skis and bindings you’ve probably already spent $1,000. That’s a lot of money,” says Provine. “This model allows people to try out the sport, and if you don’t like it you can resell it. You can recoup some of those costs.”
Outdoor Biz Podcast (May 31, 2022)
Aaron Provine, Geartrade Founder: helping you keep your gear out of landfills, and giving it a longer life. [EP 331]
Adventure Journal (May 6, 2022)
“The Used Gear Marketplace Is Betting You Don’t Want to Buy New Stuff”
“The more I looked into the used gear market, the more I realized there was a big opportunity to solve some really interesting problems. Most gear in the outdoor industry is built really well. Unfortunately, our society is built on a consumption-based model where the incentive is to buy more. So there lies the opportunity: really well-built gear ready for a new home. I decided to jump in with both feet and started to build a frictionless model that takes the pain away from selling your gear and instills trust in the next user that what they are getting is going to be worth their time.”
Inside Outdoor (March 17, 2022)
Geartrade Launches Prepaid Shipping Labels, Loyalty Program
“Launched on March 9, the Valley, River and Peak loyalty tiers are designed to build community and encourage engagement by providing different levels of rewards based on a user’s buying and selling experience”
Outdoor Sportswire (Jan 1, 2022)
Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace
“Looking ahead to 2022 – as demand for used gear continues its rise amidst surging outdoor participation and ongoing supply chain issues for new items – Geartrade is embracing the challenges of squaring their continued growth with the priorities of a business that’s seeking to slow down overconsumption and find an environmental balance.”
The New York Times (Nov 16, 2021)
Before Buying Lift Tickets, Get Your Skis
That goes for used equipment, too. Aaron Provine, the president and chief executive of Geartrade, an online dealer of used sporting goods, said snow gear sales started to pick up two months earlier than usual this year, in August, and that sales are already outpacing last year, which was big. “It seems people are being more methodical,” he said.
Depending on the condition of the skis, buyers may save between 30 and 80 percent at the site compared to new equipment. The problem with buying used, of course, is finding your size, particularly in boots. It may pay to check the site frequently; Mr. Provine expects more inventory once retail delivery issues are resolved as purchasers of new gear resell the old.
Effortless Outdoors (April 27, 2021)
A List of (Almost) Everywhere You Can Buy Used Camping Gear
GearTrade is an outdoor marketplace dedicated to letting people buy and sell their outdoor gear. Started in 1999, it was acquired by the founders of BackCountry in 2005. The concept is really simple: think of it like eBay for the outdoors.
Outside Business Journal (June 30, 2020)
Geartrade is UnNew and Improved
On its 20th Anniversary, the outdoor industry’s original used gear marketplace relaunches with new focus, new commitment, and a new owner.
Shop Eat Surf (June 25, 2020)
Geartrade is UnNew and Improved
Some outdoor brands and stores have dabbled in merchandising and repurposing used gear, but this is our focus,” Provine said. “Geartrade’s focus is on less. Our entire model and customer experience will be grounded in supplying the best outdoor gear for less money in a way that reduces our impact on the environment. There is a better way to make progress as an industry and a world; to be part of the solution, not part of the problem. That is our quest.”